The Fun Theory By Ming Chun Chen

The Fun Theory – An initiative of Volkswagen

Fun can change the behavior better, same as marketing!! The ultimate goal of marketers should be to introduce the products or services to people and make their lives better. Using creative and innovative ways to deploy the strategies is what marketing all about. Only fun and interesting marketing can change the world, even if it’s just a little bit. Watch the Fun Theory series clips and always bear in mind when thinking about how to deliver the value to customers as a marketer.